Frequently Asked Questions
& Helpful Insights

Web development involves building the structure and functionality of a website (coding, database management, etc.), while web design focuses on the aesthetics and user interface (UI/UX). Both are crucial, but they focus on different aspects of a website. In short: Web design = appearance. Web development = functionality.

Web development and website development are essentially the same. Both refer to the process of building a website, including coding and creating its structure. However, web development is a broader term that can also include developing web apps, while website development" specifically focuses on building a website.

The timeline varies depending on the complexity of the website. A basic site might take 2-4 weeks, while a more complex website (e.g., e-commerce, custom features) could take 2-6 months or longer.

The cost of website development can vary significantly based on several factors, including the website's structure, design, and functionality. Key considerations include the number of pages, required features, and the coding approach. Other important elements are whether a Content Management System (CMS) is needed, which CMS platform is the best fit, and whether ecommerce functionality is required. The choice between a pre-built template or a custom design also affects the price, as does integrating third-party software or services.

Yes, we specialize in developing e-commerce websites using platforms like, WooCommerce, OpenCart, Shopify, BigCommerce, Magento or custom solutions. We can help you with product listings, payment gateways, inventory management, and more.

Yes, we integrate analytics tools (like Google Analytics) to track customer behavior, sales performance, and other metrics that help you optimize your online store.

Absolutely! We will work with you to ensure that the website reflects your brand’s colors, logo, tone, and style. Branding consistency across your site and other marketing channels is crucial for building a strong online presence.

If your website is outdated or no longer aligns with your business goals, it's best to build a new one. However, if it simply requires a modernized design or minor enhancements, a redesign will suffice.

A CMS like WordPress, Joomla, or Drupal allows you to easily update and manage your website content. If you want to make regular updates to your site without coding, a CMS is highly recommended. Besides, we can create CMS for you with PHP frameworks which will provide all the functionality that WCMS like WordPress offers.

Front-end development refers to the design and functionality visible to users (what users see and interact with), while back-end development involves the server-side logic, databases, and behind-the-scenes functionality that power the website.

It depends on your business needs. WordPress is great for general, informative and corporative websites as well as small or medium e-commerce stores. For more advanced e-commerce websites OpenCart, Magento or PHP Laravel are preferable. Usually custom development (PHP framework) is better for unique functionality and scalability. See our web projects page where we showcase websites that have been created via various coding platforms.

Yes, all websites we build are designed to be responsive, meaning they’ll automatically adjust to different screen sizes (mobile, tablet, desktop) to ensure a good user experience across all devices.

Yes, we can ensure that your website fully adheres to WCAG (Web Content Accessibility Guidelines) to make it accessible to users with disabilities, including compatibility with screen readers, proper contrast, and keyboard navigation. The WCAG are a set of guidelines and standards created by the W3C (World Wide Web Consortium) to help web developers ensure their content is accessible to people with disabilities.

We offer post-launch support and can add new features, integrations, or make changes as your business needs evolve.

Promoting your website across different platforms will naturally increase your website visitors. You can observe the effectiveness of this through the emails and calls you receive. However, more precise data can be obtained by implementing analytics tools on your website. This way, you can track the monthly and daily number of visitors, their demographic information, the channels through which they found your site, as well as detailed insights into their activities on your website.

Yes. In some cases, the website's content is provided by the client. Preparing professional content for a website requires special attention, time, and skill. When the content is entrusted to us, our content managers strive to gather as much information as possible about your business, conduct thorough market research, create text that follows lexical and orthographic rules, and work with the designer to create images that match the content.

Yes, we offer ongoing maintenance services, including updates, security patches, backups, and performance optimization to ensure your website runs smoothly after launch.

Yes, we offer post-launch support and can assist with content updates, design changes, and additional features. With a CMS, you’ll be able to make most content updates yourself.

UI (User Interface) design focuses on the layout, buttons, and visual elements users interact with on the website. UX (User Experience) design is broader, focusing on the overall experience and ensuring the website is easy to navigate and use. Both are critical to creating a successful website.

We optimize images, minify CSS/JS files, enable caching, and choose reliable hosting to ensure fast loading speeds. Faster websites improve user experience and SEO rankings.

We provide support and can implement monitoring systems to alert us in case of downtime. Our maintenance packages can also include regular checks and backups to minimize the risk of downtime.

Website security is a top priority for us. We employ a multi-layered approach to safeguard your site from potential threats, including:
• SSL Certificates (HTTPS): We implement SSL certificates to ensure all data between your site and users is encrypted, protecting sensitive information and improving SEO.
• Secure Coding Practices: Our development team follows best practices to prevent common vulnerabilities like SQL injection, XSS, and CSRF, keeping your site resilient against attacks.
• Web Application Firewall (WAF): A WAF is used to filter and monitor incoming traffic, blocking malicious requests and preventing threats like DDoS attacks and brute force attempts.
• Regular Updates and Patching: We keep your site’s software, plugins, and server systems up-to-date with the latest security patches to avoid exploits.
• Strong Authentication: We enforce multi-factor authentication (MFA) and strong password policies for all users accessing your site’s backend, reducing the risk of unauthorized access.
• Intrusion Detection & Monitoring: We implement 24/7 monitoring to detect suspicious activity in real-time and respond quickly to any potential security incidents.
• Server Security: Our hosting environment is hardened, with firewall protections, access controls, and DDoS mitigation to ensure the integrity of your site’s infrastructure.
• Backup & Disaster Recovery: Regular backups ensure that your website can be restored quickly in case of a security breach or data loss, minimizing downtime.
• Compliance with Security Standards: We ensure your site meets industry standards, such as PCI DSS for e-commerce sites, and adheres to best practices for data protection.

Website maintenance involves regularly updating and managing your website to ensure it functions smoothly, remains secure, and stays up to date with content, software, and technology.

It typically includes software updates, bug fixes, content updates, security monitoring, backups, performance optimization, and ensuring compatibility with different browsers and devices.

The cost depends on the scope of services, frequency of updates, and the complexity of your website. Some services are billed monthly, while others may be on a per-incident or hourly basis.

If you have technical expertise, you can manage basic maintenance tasks. However, hiring professionals ensures your site is secure, optimized, and compliant with best practices.

We implement secure payment gateways (PayPal, Stripe, etc.) and adhere to PCI DSS (Payment Card Industry Data Security Standard) guidelines to protect customer data.
Additionally we ensure the security of customers' payment information through several key measures:
SSL Encryption (HTTPS): Websites are secured with SSL certificates, which encrypt all data exchanged between the user and the website, protecting payment details during transmission.
PCI-DSS Compliance: Payment Card Industry Data Security Standard (PCI-DSS) compliance ensures the website follows strict security protocols for handling credit card information.
Secure Payment Gateways: Integration with trusted payment processors like PayPal, Stripe, or Square that have their own security measures in place for safeguarding payment data.
Tokenization: Sensitive payment data (like credit card numbers) is replaced with a token, so the actual data is not stored on the website, reducing risk.
Two-Factor Authentication (2FA): Adding an extra layer of security by requiring users to verify their identity through a second method (e.g., email or phone).
Regular Security Audits and Updates: Regular vulnerability scans and updates to software, plugins, and security protocols to stay ahead of potential threats.
Fraud Prevention Tools: Implementing fraud detection and prevention systems that monitor transactions for suspicious activities, ensuring additional protection against fraud.
By implementing these measures, web development companies ensure that customers' payment information remains secure and protected from unauthorized access.

Yes, we can integrate third-party tools like CRM systems, email marketing platforms, chatbots, social media feeds, and other business tools to streamline your workflow and enhance the functionality of your website. Go to our case study to see our third party integration works. See our case study for our third-party tools work.

Yes. We design and develop custom mobile applications for both iOS and Android, crafting seamless, high-performance experiences that are tailored to your brand and business objectives. We develop cross-platform apps using technologies like React Native, Flutter, or Xamarin, which allow us to create apps for both iOS and Android with a shared codebase. We can also develop separate native apps for each platform if necessary. See our mobile app work.

Development time depends on the complexity of the app. A simple app can take 2-4 months, while a more feature-rich app (e.g., e-commerce, social media, or data-heavy apps) may take 6-12 months or longer. We provide an estimated timeline based on your app’s requirements.

The cost of app development varies widely based on factors like complexity, platform (iOS, Android, Web), features, and design. A basic app may cost anywhere from $3,000 to $30,000, while a complex app with custom functionality could cost more. We provide a detailed estimate after understanding your project.

Essential features depend on the type of app you're developing. Common features include user authentication, push notifications, location services, in-app purchases, social media integration, and analytics. We’ll help identify and prioritize the features that align with your goals and audience.

We take care of submitting your app to the Google Play Store and Apple App Store, as well as handling any required updates. Our team ensures that all guidelines are followed for a smooth approval process. We also manage version updates and improvements after launch.

Yes, you own the full rights to the app and its source code once development is completed and payment is made. We provide you with all the necessary documentation and source files, allowing you to maintain or make future changes to the app if you choose.

We offer ongoing support and maintenance after the app is launched. If your app experiences issues or crashes, you can contact our support team, and we’ll quickly address and fix any bugs or problems.

Yes, we can assist with marketing strategies post-launch, including ASO (App Store Optimization), social media marketing, paid advertising, and PR campaigns to help boost app downloads and user engagement.

In addition to SEO-friendly design and content, we focus on improving technical aspects like website speed, mobile optimization, and security. We also help with off-page SEO (backlinks) and ongoing content strategy.

SEO (Search Engine Optimization) is the process of optimizing your website to rank higher in search engine results, improving visibility. We incorporate on-page SEO (like keyword optimization and meta tags) and technical SEO (site speed, mobile-friendliness) during the development process.

SEO is a long-term strategy, and results can take anywhere from 3 to 12 months depending on factors like keyword competition, the state of your current website, and your industry. While initial improvements in traffic might be seen sooner, sustained rankings and growth usually take several months.

Yes, updating content regularly is important for SEO. Fresh content signals to search engines that your site is active, improving your chances of ranking higher. Additionally, updating older posts and pages with new information can increase their relevance and visibility.

• On-page SEO: Optimizing content, keywords, title tags, headers, and internal links within your site.
• Off-page SEO: Building backlinks from reputable sources and engaging in activities like social media promotion to increase domain authority.
• Technical SEO: Ensuring your website is structured in a way that search engines can crawl and index it effectively, such as improving site speed, mobile responsiveness, and fixing broken links.

Yes, we can guarantee first-page rankings because we use proven, white-hat SEO strategies that focus on long-term, sustainable growth. While SEO is an ongoing process influenced by factors like search engine algorithms, our expert approach consistently delivers results that improve your visibility, rankings, and organic traffic. We focus on driving your website to the top and keeping it there. However, what we cannot guarantee is that your ranking will remain on the first page indefinitely, as search engine algorithms can change, and competition can shift. That said, we constantly monitor, optimize, and adjust strategies to ensure your website stays competitive and performs at its best. See our SEO works page where our customers' websites are on the first page of Google.

We conduct thorough keyword research to identify terms that are most relevant to your business, products, and services. We prioritize keywords based on search volume, competition, and relevance to your target audience. Long-tail keywords (more specific phrases) are often used to target niche audiences effectively.

Google Ads: This is a paid advertising platform where you bid on keywords, and your ads appear on Google search results or websites. It provides immediate visibility, driving traffic to your site quickly, but stops once you stop paying.
SEO (Search Engine Optimization): This focuses on optimizing your website to rank higher in organic (non-paid) search results. It takes longer to see results, but it’s a more sustainable, long-term strategy that can generate free traffic over time.
When to choose:
Google Ads: If you need quick visibility and targeted traffic for immediate goals (e.g., promotions, product launches).
SEO: If you're looking for long-term, organic traffic that will continue to bring visitors even without ongoing costs.
Best Approach: Combine both for short-term paid visibility and long-term organic growth.

We use a combination of tools like Google Analytics, Google Search Console, SEMrush, Moz, and Ahrefs to track traffic, keyword rankings, backlinks, and site performance. These tools allow us to measure progress and adjust strategies accordingly.

SMM involves using social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to promote your brand, engage with your audience, and drive traffic to your website. It can include paid advertising, organic content creation, community management, and influencer partnerships to achieve business goals.

Choosing the right platform depends on where your target audience spends their time. For example:
• Facebook is great for broad audiences and event promotion.
• Instagram is ideal for visually-driven brands like fashion, food, or travel.
• LinkedIn works well for B2B and professional services.
• TikTok and Snapchat are popular among younger demographics.
We help analyze your target audience and recommend platforms that align with your business goals.

Posting frequency depends on the platform, but here are general guidelines:
• Instagram: 3–5 times a week (including stories and posts).
• Facebook: 3–5 times per week.
• Twitter: At least once per day.
• LinkedIn: 2–3 times per week.
We aim to create a consistent posting schedule that maximizes engagement without overwhelming your followers.

We use a combination of strategies, including:
• Targeted paid ads to reach specific demographics.
• User-generated content to foster a sense of community.
• Contests, giveaways, and polls to encourage interaction.
• Influencer collaborations to increase reach.
• Posting at optimal times when your audience is most active.
See our SMM works.

We use tools like Google Analytics, Facebook Insights, Instagram Analytics, and Sprout Social to track metrics such as engagement, reach, impressions, click-through rates (CTR), and conversions. We measure ROI and adjust strategies as needed.

Both organic posts and paid ads serve different purposes. Organic posts help build long-term relationships with your audience, while paid ads allow for targeted exposure and faster results. We usually combine both to maximize brand visibility and conversions.

The type of content depends on your audience, but popular formats include:
• Videos (short-form and long-form)
• Infographics and images
• Customer testimonials and reviews
• Behind-the-scenes content
• Polls, quizzes, and interactive posts
We create content that aligns with your brand voice and resonates with your followers.

We focus on several key factors:
• Keyword research to identify the most profitable search terms.
• Ad copy optimization to increase click-through rate (CTR).
• Targeting specific demographics, locations, and devices.
• A/B testing for ads and landing pages to improve conversion rates.

It depends on your goals. Google Search ads are great for targeting users actively searching for specific products, while Display Network ads help increase brand awareness and retarget potential customers who have interacted with your website.

Google Ads is a pay-per-click (PPC) system, meaning you only pay when someone clicks on your ad. The cost-per-click (CPC) varies depending on the competitiveness of the keyword and your bid strategy. We work with you to set a budget that maximizes ROI.

Google’s Quality Score is a rating that impacts how your ads perform and how much you pay per click. It’s based on the relevance of your keywords, ad copy, and landing pages. A higher Quality Score leads to lower costs and better ad placements.

We track key metrics like:
• Click-through rate (CTR)
• Conversion rate (how many clicks lead to sales or actions)
• Cost per conversion
• Return on ad spend (ROAS)
We continuously optimize campaigns based on data to improve performance.

• Logo: The visual symbol representing your business, often including your company name and design elements (icons, colors, fonts).
• Brand identity: The broader set of visual elements, values, and messaging that define how your brand is perceived by your audience. This includes the logo, color palette, typography, brand voice, website design, packaging, and other elements that work together to communicate your business's personality and mission.

We begin the logo design process with a brand discovery phase to understand your vision, target audience, and business goals. We focus on:
• Brand research: Understanding your industry, competitors, and audience.
• Concept development: Generating initial logo concepts based on your input.
• Refinement: Narrowing down the design and refining it based on your feedback.
• Finalization: Delivering the final logo in multiple file formats for various uses (print, digital, etc. Click here to see our branding works.

Typically, we provide 3–5 initial logo concepts. Each one reflects a different approach, style, or design direction based on the insights gathered during the discovery phase. After reviewing these concepts, we refine the best option to ensure it aligns with your brand identity.

We provide logos in multiple formats to ensure they are versatile and usable across various platforms:
• Vector formats (AI, EPS, SVG) for resizing without losing quality.
• Raster formats (PNG, JPEG, TIFF) for digital and print use.
• Transparent background versions for flexible application on different backgrounds.

We offer a revision phase after presenting initial concepts. You’ll have the chance to provide feedback and request specific changes to elements like colors, fonts, or icon designs. We aim to ensure you’re fully satisfied with the final design before delivery.

We value client feedback and work collaboratively with you throughout the design process. After presenting initial concepts, we offer a revision phase where you can share your thoughts and request specific changes. We ensure that you’re satisfied with the final design before delivering the logo.

The timeline for logo design can vary depending on the complexity of the project and the responsiveness of client feedback. On average, the process takes 2 to 4 weeks. This includes time for concept creation, revisions, and final delivery.

Yes, we can help refresh or completely redesign your existing logo. Whether you're looking for a minor update or a complete overhaul, we’ll retain the essence of your brand while giving it a more modern, professional, or refined look to suit your current business needs.

Yes, once the final logo design is completed and payment has been made, you will have full ownership and copyright of the logo. This includes the right to use it across all media, marketing materials, and in any context you choo

Absolutely! We offer comprehensive brand identity packages that include:
• Color palette: A set of colors that reflect your brand’s personality and evoke the right emotions.
• Typography: Custom fonts or font recommendations for consistent use across all materials.
• Brand guidelines: A detailed document that outlines how your logo, colors, fonts, and imagery should be used to maintain consistency across all marketing efforts.
• Additional visual elements: Business card designs, letterhead, social media templates, and more.

Colors play a significant role in how your brand is perceived. Different colors evoke different emotions:
• Red: Passion, energy, excitement.
• Blue: Trust, professionalism, calmness.
• Green: Growth, nature, health.
• Yellow: Optimism, creativity, friendliness.
• Black/Grey: Sophistication, elegance, simplicity.
We help select a color palette that aligns with your brand’s personality and industry while ensuring it works well across different mediums.