About Us
At Intactdia, we recognize our clients’ unique needs and are dedicated to empowering their success in the digital world through innovative solutions. We make premium web solutions and tangible digital results accessible and affordable for each business.
Collaborate with a leading Google Ads & Display Advertising agency to boost your online visibility, engage your target audience, and maximize ROI.
As a Google Ads & Display Advertising expert, Intactdia uses data-driven strategies to optimize ad performance, identify growth opportunities, and drive targeted traffic to maximize ROI.
The Intactdia team works seamlessly with Development and DevOps to optimize hosting and ad performance. We ensure SSL-secured and canonical domains, prioritize rapid page loading, and meet optimal performance metrics to enhance the user experience and ad effectiveness.
By leveraging best practices, conducting rigorous testing, and fine-tuning campaign elements, we ensure your Google Ads drive visibility, traffic, and measurable results.
At Intactdia, we embed semantic structures into core ad elements, including targeted headlines and well-organized content, to boost clarity and relevance. By varying ad copy strategically, we avoid redundancy and expand campaign reach, ensuring alignment with audience needs.
Our experts work hand-in-hand with design and development teams to deliver visually appealing, compressed, and optimized assets without quality loss. Adding descriptive ALT text to all visuals further enhances accessibility and supports ad performance on search and display networks.
Intactdia offers expert Google Ads services to help businesses enhance visibility and reach their target audience effectively.
Our team creates tailored, data-driven ad campaigns designed to maximize clicks, drive qualified traffic, and achieve higher conversion rates, ensuring every dollar of your ad spend delivers measurable results.
From emerging startups to Fortune 100+ companies, Intactdia drives brand growth through data-backed Google Ads and display advertising strategies that deliver measurable results and maximize ROI. Our tailored approach ensures your business stays ahead of the competition.
Boost your online presence with Google Ads and Display Advertising. Our targeted campaigns drive traffic, increase conversions, and ensure your brand stands out, ultimately delivering measurable growth.
Google Ads provides a powerful platform for increasing your brand’s online visibility. Through paid search ads, your business can appear on Google search results pages, targeting users who are actively searching for products or services similar to what you offer. This ensures that your business is front and center when potential customers need it most.
With Google Ads, you have the ability to target specific keywords, locations, and demographics, allowing you to tailor your ads to reach your ideal audience. The ability to track your ad performance in real-time and make adjustments means you can continuously optimize your campaigns to maximize your ROI. By leveraging Google Ads, businesses can drive more traffic to their websites, increase leads, and generate sales effectively.
Display advertising goes beyond search ads to help boost brand awareness across a variety of platforms. With banner ads, video ads, and other engaging formats, display advertising allows your brand to appear on millions of websites across the Google Display Network. These ads are placed on websites relevant to your target audience, ensuring that your brand gains exposure where it counts.
Whether you’re trying to re-engage previous visitors or introduce your brand to new audiences, display ads are an excellent way to create memorable visual impressions. The visually dynamic nature of display ads can help your brand stand out, attract attention, and foster brand recognition. As a result, businesses can increase their reach, drive interest, and enhance their presence on the web.
Both Google Ads and display advertising are designed to drive conversions by engaging users at various stages of their journey. Whether users are just becoming aware of your brand or ready to make a purchase, these advertising methods enable you to craft personalized messages that speak directly to their needs.
With Google Ads, your ads can appear when users search for specific terms related to your business, increasing the likelihood of conversions. Similarly, display ads can retarget users who have already interacted with your brand, reminding them to complete their purchase or take the next step in their customer journey. This retargeting ability ensures your business remains top-of-mind and effectively nurtures leads, ultimately driving conversions and growing your bottom line.
Our approach focuses on driving targeted traffic, increasing brand visibility, and maximizing conversions across various platforms to achieve your business goals.
The first step in our process is to deeply understand your business, objectives, and target audience. We take the time to analyze your brand’s unique value proposition, industry, and competitors. By understanding your business goals—whether it’s increasing website traffic, improving conversions, or expanding brand awareness—we can tailor a strategy that aligns with your specific needs. This step ensures that the ads we create and the platforms we use are fully in line with your vision and business goals.
Our team performs in-depth keyword research to identify the most relevant and high-performing keywords that will attract your ideal customers. We also analyze your target audience in detail, segmenting them based on factors such as demographics, interests, behaviors, and geographical location. This helps us target the right people with the right messages. We craft personalized, highly-targeted campaigns that ensure your Google Ads and display ads reach the right audience at the most effective times, increasing the chances of engagement and conversion.
Once we have a clear understanding of your business and audience, we focus on creating compelling, persuasive, and visually appealing ads. Whether it’s search ads, display ads, or remarketing ads, our team writes high-converting copy that speaks directly to your target customers. We also design eye-catching visuals for display ads that align with your brand identity. As part of our optimization process, we continually test different ad variations—such as different messaging, images, or calls to action—so that we can determine which combinations deliver the best performance. This ongoing testing ensures that we are always maximizing the impact of your campaigns.
Once the ad creatives are ready, we set up your campaigns within Google Ads and display networks. We carefully configure campaign settings, budgets, bidding strategies, and tracking tools. After launch, we don’t just sit back—we closely monitor the performance of every campaign. We track key metrics such as click-through rates (CTR), conversion rates, cost-per-click (CPC), and return on ad spend (ROAS). Through real-time monitoring, we can make immediate adjustments to improve performance and ensure your campaigns are running smoothly.
The final step in our process is delivering transparent and insightful reports that analyze the performance of your Google Ads and Display Advertising campaigns. Our team uses these reports to highlight key performance indicators (KPIs), provide actionable insights, and make data-driven recommendations for future improvements. Based on the results, we refine campaigns by adjusting keywords, targeting strategies, bidding strategies, and ad creatives. This iterative process ensures that your campaigns evolve and continue to deliver better results, driving consistent growth over time. We believe in maintaining open communication with our clients, so you’re always informed about how your campaigns are performing and what adjustments are being made.
Google Ads and Display Advertising are both powerful tools used in digital marketing, but they serve different purposes and operate on different platforms.
Google Ads primarily focuses on search engine marketing (SEM). These are the text ads that appear at the top of Google’s search results when someone types in a relevant keyword. This type of advertising captures users who are actively searching for products or services related to your business. It’s highly intent-driven, making it ideal for driving conversions.
Display Advertising, on the other hand, is part of the Google Display Network (GDN), which allows businesses to show banner ads, videos, and other visual ads across millions of websites. These ads can appear on relevant websites, apps, or YouTube. Display ads are generally used for brand awareness, retargeting previous website visitors, or reaching new potential customers who may not yet be searching for your product but fit your target audience.
Both advertising methods work together to provide a full-funnel marketing strategy—Google Ads captures high-intent search traffic, while Display Advertising builds awareness and retargets visitors.
Determining the right budget for your Google Ads campaigns depends on several key factors, including your business goals, competition, and the type of campaign you want to run.
Business Goals: If you’re aiming for high-conversion actions such as lead generation or sales, you may need to allocate a larger budget for competitive keywords. If your focus is brand awareness or increasing site traffic, a smaller budget may suffice.
Target Audience: The more specific your target audience, the more efficient your budget can be. Narrow targeting can allow you to stretch your budget by showing ads only to those who are most likely to convert.
Keyword Competition: The competitiveness of the keywords you want to target also impacts your budget. Highly competitive industries like insurance or finance require a higher budget because keywords in these sectors tend to be more expensive per click.
Testing Phase: We recommend starting with a test budget to experiment with different keywords, ad types, and audiences. Once we understand what works best, we can optimize the campaigns and increase the budget for high-performing elements.
Return on Investment (ROI): Ultimately, your budget will also depend on the return you’re expecting. We monitor your campaigns and adjust spending to maximize ROI while keeping your costs under control.
By continuously analyzing campaign performance and adjusting the budget based on results, we ensure you’re getting the most value from your investment.
The time it takes to see significant results from Google Ads and Display Advertising can vary depending on various factors. However, here’s a general timeline:
Google Ads (Search Ads):
Search ads can produce quicker results since they target users who are actively searching for your product or service. Within a few days to weeks, you may start seeing impressions, clicks, and conversions. However, achieving consistent, optimized results typically takes around 1 to 3 months, depending on the competitiveness of your industry and keywords.
Display Advertising:
Display ads generally take longer to show measurable results compared to search ads. This is because they aim to build brand awareness and engage users who might not have shown active intent. You can start seeing some traffic within the first few weeks, but it usually takes around 3 to 6 months to see significant conversion results. Display ads are often used for retargeting campaigns, so they work best once you have a pool of site visitors to remarket to.
Remember, advertising campaigns are ongoing and require regular optimizations to ensure they deliver the best possible results over time.
Success in Google Ads and Display Advertising is measured through several key performance indicators (KPIs) that help assess the effectiveness of a campaign. Common metrics include:
Click-Through Rate (CTR):
CTR measures how often people click on your ad after seeing it. A higher CTR indicates that your ad copy and visuals resonate with the target audience. It’s one of the primary metrics for measuring the relevance and effectiveness of your ads.
Conversion Rate:
Conversion rate tracks how many visitors who clicked on your ads actually take a desired action on your website (such as making a purchase, filling out a form, or subscribing to a newsletter). This is perhaps the most important metric to gauge the ultimate success of your campaigns.
Cost Per Click (CPC):
CPC tells you how much you’re paying for each click on your ad. Lower CPC means you are efficiently using your budget. A high CPC could indicate a need for optimization in your targeting or keyword selection.
Return on Ad Spend (ROAS):
ROAS measures the revenue generated by your campaign relative to the cost of the ads. It’s crucial for determining the profitability of your campaigns and whether your advertising investment is generating positive returns.
Impressions and Reach:
Impressions measure how many times your ad was shown, while reach tracks how many unique individuals saw your ad. These metrics are important for brand awareness campaigns, especially with Display Advertising, where the goal is to increase visibility.
Quality Score (Google Ads):
Quality Score is Google’s rating of the quality and relevance of your keywords, ads, and landing pages. A higher Quality Score can lead to lower CPC and better ad positions, so we work to improve this score through optimization.
By regularly monitoring and analyzing these metrics, we optimize campaigns to achieve better results, refine targeting strategies, and maximize your return on investment.
Yes, both Google Ads and Display Advertising offer extensive targeting options to ensure your ads reach the most relevant audience. Here are some ways we target specific groups for our clients:
Demographic Targeting:
You can target ads based on demographic factors such as age, gender, income, education, and marital status. This is particularly helpful when your product or service appeals to a specific demographic.
Geographic Targeting (Geo-Targeting):
Google Ads allows you to target users in specific locations, whether it’s a particular country, city, or even a radius around your business. This ensures that your ads are seen by individuals who are most likely to convert based on their proximity to your location.
Keyword Targeting:
With Google Ads search campaigns, you can target keywords that are relevant to your products or services. The more precise the keywords, the more likely you are to attract users who are actively looking for what you offer.
Interest and Behavioral Targeting:
For Display Advertising, we can target users based on their interests, online behavior, and activities. This includes targeting individuals who have previously visited your website (remarketing), or those who have shown interest in topics related to your industry.
Device Targeting:
You can also target users based on the device they are using, such as desktops, tablets, or smartphones. This is particularly useful if your website is optimized for mobile users and you want to adjust your bids for specific devices.
Custom Intent Audiences:
Google Ads allows you to create custom intent audiences—users who are actively researching products or services similar to yours. This advanced targeting option allows you to reach customers who are closer to making a purchase decision.
By using these targeting features, we ensure that your ads are shown to the right people at the right time, increasing the likelihood of conversions and maximizing your ad spend.
Explore Our Other Services
By blending strategic insight, cutting-edge tools, and extensive experience, we provide services that drive meaningful growth and visibility for your brand.
